Enterprise AR VR | Purchasing Decision-Making for A/R and V/R

“Should we evaluate their V/R product, or just get it because it’s so awesome?”

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Feb2018

The Motivations and Decision Making behind Customers’ Purchases of A/R and V/R

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February 14, 2018

I have a confession to make. When I started working on Vuzop, I did not conduct any market research, any customer discovery discussions, any value analysis, describe any ... Read More

Augmented Reality
Use Cases and Business Cases

Steve Kilner

This blog is about the adoption of Augmented Reality and Virtual Reality technology in enterprise and governmental organizations.

In particular my focus is on AR and VR technology with solid business justification through either financial or performance benefits. The emphasis is on quantifiable results.

I started this blog based on my own experience with developing and marketing an enterprise VR application, Vuzop. There are challenges, but I believe A/R and V/R will become massively used technologies in enterprises... through solid business justification.