I’m going to organize enterprise and governmental uses of A/R and V/R into the following categories, with some sub-categories for some of them.

Organizing use cases like this has a fuzzy sort of overlap with organizing them by type of industry, but I will come back to that perspective later.

Categories of Enterprise Use of A/R and V/R

• Monitor, manage and improve work activities
  • Overlay data on real world views of work for management or hands-on purposes
• Collaboration, local or remote
  • Bringing more value and richness to remote collaboration
  • And, in fact, doing the same for local collaboration
• Training and education
  • Workplace training, e.g., machine or equipment operators
  • General education, from elementary to healthcare
• Modeling physical products
  • From molecules to cars
  • Also architecture and civic works
• Data visualization
  • Analytics in 3D and/or overlaid on realworld scenes or objects
  • Animations of work activities, as with my product, Vuzop
• New type of sales and marketing collateral and demos
  • Virtual displays of large scale products, e.g., cars, heavy equipment, ships
  • Products superimposed in their prospective environments, e.g., furniture
  • Tourism advance look and experience
• Deliver new types of products, services and experiences to customers
  • There are many examples of this in the consumer world, but not so many yet in enterprise

Deloitte has a good article on this subject entitled Momentum is building for augmented and virtual reality in the enterprise. They break down enterprise uses into four categories which do not expand the scope of the above but offer a different perspective, and also overlay industry verticals:

Deloitte’s Applications of AR/VR Technologies

• Guidance and collaboration
  • Aerospace and defense
  • Automotive
  • Construction
  • Healthcare providers
  • Industrial products
  • Oil and gas
  • Power and utilities
  • Technology
• Immersive learning
  • Consumer products
  • Healthcare providers
  • Higher education
  • Industrial products
• Enhanced consumer experience
  • Automotive
  • Banking and securities
  • Consumer products
  • Healthcare providers
  • Industrial products
  • Media and entertainment
  • Travel, hospitality and service
• Design and analysis
  • Aerospace and defense
  • Automotive
  • Construction
  • Higher education
  • Industrial products
  • Real estate
  • Technology

I’m pretty sure that we can imagine all of those verticals eventually fitting under each of the application categories, but I’m going to assume these examples came from their survey results.

Deloitte also makes a good assessment that leading opportunities for AR/VR in the enterprise have any of the the following characteristics:

• Companies with maintenance, repair or inspection worked, especially in remote locations
• Companies that have high-risk or costly training, such as in aviation, medicine and advanced industrial work
• All companies where marketing is strategic risk falling behind competitors if they do not become familiar with AR and VR marketing and sales capabilities
• Companies where physical product design is a core strength